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Nuwal Fadhilah Ku Azmi, senior director of International Promotion Division for Asia and Africa at Tourism Malaysia, addresses "Exploring Hebei with Intangible Cultural Heritage," a tourism promotion event featuring north China's Hebei Province, in Kuala Lumpur, Malaysia, July 7, 2025. Held here on Monday, the cultural and tourism promotion event featured an exhibition of traditional crafts from Hebei, including intricate bas-reliefs, paper cutting and pottery, as well as a cultural show demonstrating traditional Chinese opera. (Xinhua/Cheng Yiheng)

KUALA LUMPUR, July 7 (Xinhua) -- North China's Hebei Province is fast becoming a tourist hotspot for Malaysians seeking to experience the country, an official from Malaysia's tourism promotion agency said here on Monday.

The rich history and cultural heritage of the province, along with its many unique attractions, make it an attractive option for Malaysians seeking to deepen their understanding of China while gaining unique experiences, Nuwal Fadhilah Ku Azmi, senior director of International Promotion Division for Asia and Africa at Tourism Malaysia, said in her remarks at a tourism promotion event at the China Cultural Center in Kuala Lumpur.

"Today's event not only opens a window for Malaysians to explore the beauty and spirit of Hebei, but also reinforces the strong cultural ties and growing tourism exchange between China and Malaysia. We believe that events like these foster deeper mutual understanding and pave the way for greater people-to-people connectivity," she said.

Minister of the Chinese Embassy in Malaysia Zheng Xuefang said the proximity of Malaysia to China and the strong ties between the two have facilitated people-to-people exchanges, particularly through tourism, which continues to benefit both countries.

"Tourism serves as an important vehicle for people-to-people exchange between China and Malaysia. It is a new engine for bilateral economic cooperation and also a vital bridge connecting the hearts of people," he said, adding that China and Malaysia are key source markets for each other's tourism industries.

The "Exploring Hebei with Intangible Cultural Heritage" cultural and tourism promotion event featured an exhibition of traditional crafts from the province, including intricate bas-reliefs, paper cutting and pottery, as well as a cultural show demonstrating traditional Chinese opera.

An inheritor of an intangible cultural heritage from north China's Hebei Province presents her embossed iron plate artwork in Kuala Lumpur, Malaysia, July 7, 2025. The "Exploring Hebei with Intangible Cultural Heritage" cultural and tourism promotion event was held here on Monday. The event featured an exhibition of traditional crafts from Hebei, including intricate bas-reliefs, paper cutting and pottery, as well as a cultural show demonstrating traditional Chinese opera. (Xinhua/Cheng Yiheng)

Artists perform during "Exploring Hebei with Intangible Cultural Heritage," a tourism promotion event featuring north China's Hebei Province, in Kuala Lumpur, Malaysia, July 7, 2025. Held here on Monday, the cultural and tourism promotion event featured an exhibition of traditional crafts from Hebei, including intricate bas-reliefs, paper cutting and pottery, as well as a cultural show demonstrating traditional Chinese opera. (Xinhua/Cheng Yiheng)